Email Deliverability

Email Deliverability: Ensuring Your Emails Reach the Inbox

Email deliverability is critical to the success of any email marketing campaign. It directly affects how many recipients see your emails, and whether your messages land in the inbox or get marked as spam. At SenderWiz, we help you improve your email delivery rates through various features and best practices. Here’s a breakdown of what you need to know:

Understanding Email Delivery

Explanation of how emails reach recipients, highlighting key factors influencing successful delivery.

Understanding Email Delivery

SMTP vs. External Delivery Servers

Comparison of using internal SMTP servers versus external email delivery services, discussing pros and cons.

SMTP vs External Delivery Servers

Handling Bounces for Microsoft Emails

Guidance on managing bounce issues specifically when sending emails to Microsoft domains (e.g., Outlook, Hotmail).

Handling Bounces for Microsoft Emails

Understanding SPF, DKIM, and DMARC

Overview of SPF, DKIM, and DMARC protocols, emphasizing their importance in email authentication and deliverability.

Understanding SPF, DKIM, and DMARC

Inbox Placement Challenges for Custom SMTP Servers

Common issues faced by custom SMTP servers in reaching inboxes, with strategies to improve inbox placement.

Inbox Placement Challenges for Custom SMTP Servers

By following best practices for email deliverability, such as maintaining a clean mailing list, optimizing email content, and managing bounce rates, you can improve your email campaign performance.

SenderWiz helps you automate many of these tasks, ensuring that your emails are delivered reliably, whether you choose SMTP servers or external delivery providers.