Email Deliverability
Improve your email deliverability with tips on SMTP servers, external delivery providers, bounce management, and understanding email delivery for better inbox placement.
Email Deliverability: Ensuring Your Emails Reach the Inbox
Email deliverability is critical to the success of any email marketing campaign. It directly affects how many recipients see your emails, and whether your messages land in the inbox or get marked as spam. At SenderWiz, we help you improve your email delivery rates through various features and best practices. Here’s a breakdown of what you need to know:
Understanding Email Delivery
Email delivery is determined by a combination of factors, including IP reputation, sender authentication, email content, and recipient engagement. Our platform offers tools to manage these factors, including automatic SPF, DKIM, and DMARC configuration, ensuring your emails are authenticated and trusted by inbox providers.
SMTP vs. External Delivery Servers
Choosing between SMTP servers and external delivery providers depends on your specific needs. SMTP servers offer complete control over email sending and are ideal for cold mailing and users who prefer to manage their email infrastructure. However, external delivery servers like Amazon SES, Mailgun, or SparkPost provide higher deliverability rates and lower maintenance but come with additional costs.
Handling Bounces for Microsoft Emails
Bounces are a common issue faced by email marketers, especially when sending to Microsoft inboxes like Outlook and Hotmail. High bounce rates can harm your reputation and reduce deliverability. It’s crucial to monitor bounces closely and remove invalid email addresses from your list. Our platform provides tools to track, manage, and reduce bounces, ensuring your emails reach their intended recipients.
By following best practices for email deliverability, such as maintaining a clean mailing list, optimizing email content, and managing bounce rates, you can improve your email campaign performance.
SenderWiz helps you automate many of these tasks, ensuring that your emails are delivered reliably, whether you choose SMTP servers or external delivery providers.
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