# Segment

Segments allow you to target specific contacts based on custom conditions. Here's how to create a new list segment using the available options.

Go to the **Contacts** <img src="https://3105319611-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FC0itf53N6qCT1XIxmRvh%2Fuploads%2FUpsvKmu73sunmqbwlB19%2Fimage.png?alt=media&#x26;token=603acf72-fb2c-4cd5-9554-8f03c59f7d12" alt="" data-size="line"> section, select the desired contact list

Then click on the **Segments** tab. <img src="https://3105319611-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FC0itf53N6qCT1XIxmRvh%2Fuploads%2FgLiHrtD2r1eY4eTtrhZX%2Fimage.png?alt=media&#x26;token=cd8bd1cf-fc6f-484d-ba52-66963f6f9584" alt="" data-size="line"> From there, you can create or manage segments for that specific list.

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<figure><img src="https://3105319611-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FC0itf53N6qCT1XIxmRvh%2Fuploads%2F4iT3OSPAVqh3Gh0XQZey%2Fimage.png?alt=media&#x26;token=8001d107-b500-4e38-8a5a-9addcced7565" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3105319611-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FC0itf53N6qCT1XIxmRvh%2Fuploads%2FMmORpfSdLFmxIfafBFXJ%2Fimage.png?alt=media&#x26;token=a98d19cc-583f-4e48-a954-0e1b21b65a31" alt=""><figcaption></figcaption></figure>

### 1. Name Your Segment

* **Name**: Provide a name for your segment to easily identify it later. This is mandatory.

### 2. Define Operator Match

* **Operator Match**: Choose between **any** or **all** conditions.
  * **Any** means that contacts will be included if they meet at least one of the conditions.
  * **All** means contacts must meet all specified conditions to be part of the segment.

### 3. Set Conditions for Custom Fields

Under "Conditions that apply to your list custom fields," you can define filters based on specific fields within your list:

* **Field**: Choose the field to filter by (e.g., Email, Name, or any custom field).
* **Operator**: Select the comparison operator (e.g., "is," "contains," "starts with").
* **Value**: Enter the value for the field (e.g., a specific email address or part of a name).
* **Action**: You can add or remove conditions using the plus (+) and trash bin icons, respectively.

### 4. Set Conditions for Campaigns

Under "Conditions that apply to the campaigns sent to the list this segment belongs to," you can define conditions based on your campaign data:

* **Campaign Action**: Choose the action from the campaign data (e.g., Open, Click, Non-).
* **Campaign**: Select the specific campaign or choose "Any list campaign."
* **Comparison**: Choose how you want to compare the results (e.g., "Less than or equal to").
* **Time Value**: Set a numerical time value (e.g., 60).
* **Time Unit**: Choose the time unit (e.g., Days, Hours).

You can also add or remove conditions using the plus (+) and trash bin icons.

### 5. Save Your Segment

Once all conditions are set, click on **Save changes** to create and save the segment. The system will now segment your contact list based on the specified criteria.

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