Contact or Subscriber
Learn about contacts and subscriber statuses in email marketing. Manage confirmed, unsubscribed, blacklisted, and bounced contacts with ease and efficiency.
Last updated
Learn about contacts and subscriber statuses in email marketing. Manage confirmed, unsubscribed, blacklisted, and bounced contacts with ease and efficiency.
Last updated
In the context of email marketing, a contact or subscriber refers to an individual whose information (such as email address, name, and other details) is stored in your contact list or database.
These individuals have either shown interest in your services or products, signed up to receive updates, or have been added to your database through other legitimate means.
The primary goal is to communicate with these contacts through email campaigns to share updates, promotions, or valuable content.
Subscribers are the foundation of any email marketing strategy. A well-maintained subscriber list ensures better engagement, higher conversion rates, and improved deliverability.
By segmenting and managing your subscribers effectively, you can create personalized email campaigns that resonate with your audience and meet their specific needs.
Subscribers in an email marketing platform can have various statuses, each indicating their level of engagement or eligibility to receive emails. Here's a detailed overview:
Confirmed
Definition: Active subscribers who have confirmed their email addresses by completing a double opt-in process or have been manually verified or imported for CSV.
Behavior: These subscribers will receive your email campaigns without restrictions.
Unconfirmed
Definition: Subscribers who have not yet confirmed their email addresses after signing up.
Behavior: They won’t receive any emails until they complete the confirmation process.
Unsubscribed
Definition: Subscribers who have opted out of receiving further emails from your campaigns.
Behavior: They won’t receive any additional emails, ensuring compliance with email marketing laws like GDPR or CAN-SPAM.
Unapproved
Definition: Subscribers awaiting manual or automatic approval due to specific criteria set in your email marketing platform.
Behavior: Emails will not be sent to these subscribers until they are approved.
Blacklisted
Definition: Subscribers who are marked as hard bounces or are manually added to the blacklist due to spam complaints or invalid email addresses.
Behavior: They won’t receive any further emails, ensuring your deliverability rates remain unaffected.
Disabled
Definition: Subscribers who have been deactivated manually.
Behavior: They won’t receive any further emails unless reactivated.
Moved
Definition: Subscribers who have been transferred to another list but still remain in your database.
Behavior: These subscribers won’t receive emails from the original list but can receive emails from the new one.
"Subscribers imported manually via a CSV file are automatically assigned the status 'Confirmed' by default."
1. How Do I Add Contacts to My List? Contacts can be added through sign-up forms, manual uploads (e.g., importing a CSV file), or other tools. Always ensure your contacts are obtained with consent to comply with anti-spam regulations.
2. What Is the Difference Between a Subscriber and a Contact? While "subscriber" typically refers to individuals who have agreed to receive your emails, "contact" is a broader term that can include subscribers, unconfirmed leads, or even individuals who are no longer active in your campaigns.
3. Do I have to manually exclude bounces or unsubscribers? No, you don't need to manually exclude bounces or unsubscribers. The system automatically manages these for you. Emails will not be sent to bounced addresses or unsubscribed contacts, ensuring your campaigns are sent only to valid and engaged recipients.
4. How Can I Keep My Subscriber List Clean?
Regularly remove invalid email addresses and blacklisted subscribers. Send re-engagement campaigns and use confirmed opt-in processes to ensure list authenticity.
Segment Your Lists: Group subscribers based on their status for targeted campaigns.
Automate Workflows: Use automation to handle unconfirmed, unapproved, or unsubscribed contacts efficiently.
Monitor List Health: Regularly review subscriber statuses to identify trends and maintain high deliverability rates.
Effectively managing contacts and understanding their statuses ensures your email campaigns reach the right audience. With automatic handling of bounces and unsubscribes, you can focus on creating impactful campaigns while maintaining a clean and efficient subscriber list.
