Campaign Reports
Learn how to create and manage effective email campaigns using SenderWiz.
Last updated
Learn how to create and manage effective email campaigns using SenderWiz.
Last updated
When you send a campaign using SenderWiz, detailed statistics and performance data are available in the Campaign Reports section. This information helps you analyze how your email campaigns are performing and make data-driven decisions for future campaigns.
You can view the report by opening any currently sending or previously sent campaign.
The Campaign Overview section gives a high-level summary of the campaign.
It contains the following details:
Recipients: Total number of recipients the email campaign was sent to.
Campaign Name: The name assigned to this campaign.
List/Segment: The list or segment used for sending the campaign.
Subject: The subject line used for the email.
Started at: The exact date and time the campaign started sending.
Finished at: The time the campaign finished processing.
This section helps you quickly assess key metrics at a glance, such as when the campaign was sent and how many recipients were targeted.
In this section, you will find more specific information about the campaign:
Type: The campaign type (e.g., Regular or Autoresponder).
From name: The name displayed as the sender of the email.
From email: The email address used for sending the campaign.
Reply to: The reply-to address, if different from the "From" email.
To name: The recipient's email address.
Web version: A link to view the web version of the email.
This section allows you to review important details of how the email was sent and provides links to access the web version if needed.
The Tracking Stats section provides key performance indicators (KPIs) for your email campaign. These include:
Opens: The number of unique recipients who opened the email.
Clicks: The number of unique clicks on any links in the email.
Unsubscribes: The number of recipients who unsubscribed after receiving the email.
Complaints: The number of recipients who marked the email as spam.
Bounces: The number of emails that bounced (failed to deliver).
These stats help you understand how engaged your recipients are and whether the campaign encountered any deliverability issues.
The percentage of recipients who clicked on a link in the email compared to the total number of recipients. This rate helps you measure engagement with the email's content.
The percentage of recipients who opened the email compared to the total recipients. This metric shows how effective your subject line and email timing were.
This shows the percentage of emails that bounced (either hard or soft bounces). It helps you track the deliverability health of your campaigns.
This graph shows the email campaign's performance over the last 24 hours. You can track the number of opens and clicks across different time intervals, helping you determine when recipients are most likely to engage with your emails.
This section provides insights into where your email was opened. It breaks down email opens by geographical location, helping you understand the geographical distribution of your audience.
Country: The country from which the email was opened.
Opens: The number of opens from each country.
This information can be valuable if you are targeting specific regions or analyzing the effectiveness of campaigns in different countries.
The User Agent data helps you see how recipients interact with your email based on their devices and platforms. This section provides stats on:
Operating systems: Which OS recipients used to open the email (e.g., Windows, macOS, Linux).
Devices: Whether the email was opened on desktop, mobile, or tablet.
Browsers: The web browsers used to open the email (e.g., Chrome, Firefox).
This data can help you optimize email designs and content based on your audience's preferred devices and platforms.
This section lists the most recent subscribers who opened your email. It includes:
Email address: The subscriber's email.
Open time: The exact time they opened the email.
This shows the subscribers who have opened your email multiple times. It lists:
Email address: The email of the subscriber.
Opens: The total number of times the subscriber opened the email.
The schedule overview displays when the campaign is scheduled to start and stop sending on each day of the week. You can track the daily sending time here.
This is the detailed explanation of the Campaign Reports feature in SenderWiz. It offers a comprehensive view of how your campaigns perform and helps in analyzing various aspects of email marketing campaigns. Each section of the report gives you insights into different metrics, allowing you to refine your strategies for future campaigns.
