Available Tags

Learn how to boost email engagement using personalization tags. Discover dynamic ways to customize emails for improved open rates and stronger connections.

These tags enable you to personalize various aspects of your email, creating a tailored experience for each recipient. By strategically using these tags in subject lines, greetings, and calls-to-action, you can enhance engagement and build stronger connections with your audience.

1. [UNSUBSCRIBE_URL]

   • Usage: This tag dynamically inserts an unsubscribe link in your email. It’s essential for compliance with email marketing regulations, allowing recipients to opt out.

   • Example: "If you no longer wish to receive these emails, you can unsubscribe [UNSUBSCRIBE_URL]."

2. [UPDATE_PROFILE_URL]

   • Usage: Allows recipients to update their profile or preferences, such as changing their email address or adjusting email frequency.

   • Example: "Update your profile to receive emails that interest you: [UPDATE_PROFILE_URL]."

3. [WEB_VERSION_URL]

   • Usage: Inserts a link to the web version of the email, which is helpful if the recipient has trouble viewing the email in their inbox.

   • Example: "Can’t view this email? Click here for the web version: [WEB_VERSION_URL]."

4. [CURRENT_YEAR]

   • Usage: Dynamically adds the current year, useful for adding date references or keeping content up-to-date without manual changes.

   • Example: "© [CURRENT_YEAR] Your Company Name."

5. [CURRENT_MONTH]

   • Usage: Inserts the current month in numeric format. This is handy for time-sensitive offers or date references.

   • Example: "Special offer for [CURRENT_MONTH] only!"

6. [CURRENT_DAY]

   • Usage: Displays the current day (numeric format), useful for personalized greetings or day-specific promotions.

   • Example: "Happy [CURRENT_DAY]!"

7. [CURRENT_DATE]

   • Usage: Adds the full current date in numeric format, making it easy to insert up-to-date information automatically.

   • Example: "Today’s date: [CURRENT_DATE]."

8. [CURRENT_MONTH_FULL_NAME]

   • Usage: Shows the full name of the current month, great for adding a more human-friendly date.

   • Example: "Top deals for [CURRENT_MONTH_FULL_NAME]."

9. [SUBSCRIBER_EMAIL_NAME]

   • Usage: Inserts the recipient’s email username (the part before the @ symbol). Good for personalization in the greeting if you don't have a first name.

   • Example: "Hello, [SUBSCRIBER_EMAIL_NAME]!"

10. [SUBSCRIBER_EMAIL_DOMAIN]

    • Usage: Shows the recipient's email domain (the part after the @ symbol). Useful for targeting content based on their email provider.

    • Example: "Looks like you’re using [SUBSCRIBER_EMAIL_DOMAIN]. Here are some tips for [SUBSCRIBER_EMAIL_DOMAIN] users."

11. [DATETIME]

    • Usage: Displays the full date and time. It’s useful for time-stamping the email content or for time-sensitive information.

    • Example: "This offer was last updated on [DATETIME]."

12. [RANDOM_CONTENT:a|b|c]

    • Usage: This tag can be used to insert randomized content from a set of options, which is helpful for A/B testing or making emails appear more unique.

    • Example: "Your exclusive deal: [RANDOM_CONTENT:a|b|c]" (where abc represents different possible phrases or offers).

13. [CAMPAIGN_REPORT_ABUSE_URL]

    • Usage: Provides a link for recipients to report abuse, which is required by some email providers to maintain compliance.

    • Example: "If you believe this email was sent to you by mistake, report it here: [CAMPAIGN_REPORT_ABUSE_URL]."

14. [SUBSCRIBE_URL]

    • Usage: Inserts a link for users to subscribe, usually included in forwarded emails so others can sign up.

    • Example: "Want to receive updates? Subscribe here: [SUBSCRIBE_URL]."

15. [R_NAME]

    • Usage: The [R_NAME] tag is used when the Name Rotation feature is enabled. It allows you to dynamically insert the rotated name in your email footer or signature, ensuring a consistent and personalized experience for each recipient. With Name Rotation, [R_NAME] will display the sender’s rotated name both in the From name and signature, creating a cohesive, personalized message.

    • Example: In Footer/Signature: "Best regards, [R_NAME]"

16. [EMAIL]

    • Usage: Inserts the recipient’s email address, useful for personalization or confirmation messages.

    • Example: "We’re sending this to [EMAIL] as requested."

17. [FNAME]

    • Usage: Inserts the recipient’s first name, great for a friendly greeting.

    • Example: "Hi [FNAME], welcome to our community!"

18. [LNAME]

    • Usage: Displays the recipient’s last name. Often combined with [FNAME] for formal communication.

    • Example: "Dear [FNAME] [LNAME], we appreciate your support."

The tags [FNAME] and [LNAME] are custom list-based tags. Before using them, please verify the custom tags available in your list for this campaign.

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Incorporating personalization tags into your email campaigns is a powerful way to engage recipients and make your messages stand out.

By using tags like [FNAME], [LNAME], [R_NAME], and others strategically throughout your emails, you can create a customized experience that resonates with your audience. Whether you’re personalizing subject lines, greetings, or footers, each tag contributes to a more relatable and professional communication.

Remember to double-check your custom tags for accuracy and relevance in each campaign, especially when using features like Name Rotation.

Thoughtful personalization can significantly boost open rates, click-throughs, and overall engagement, helping you build stronger connections with your audience and achieve better results from your email marketing efforts.