Send Groups

Avoid duplicate emails with SenderWiz Send Groups. Manage multiple lists easily and ensure contacts only receive your campaign once, boosting deliverability.

Introduction

When sending the same campaign to multiple lists, it's common to encounter situations where the same contact is present in more than one list.

For instance, if you're running a campaign targeting both List A and List B, and both lists include the email john.doe@example.com, that contact would receive the campaign twice – once for each list. This can lead to duplicate emails being sent to the same person, which could annoy recipients and affect your campaign’s performance.

To prevent this issue, SenderWiz offers the Send Group feature. By assigning your campaign to a Send Group, SenderWiz ensures that contacts are only sent the email once, even if they appear in multiple lists. This way, no matter how many lists a contact is in, they will receive only one email from the campaign.

Example:

Let’s say you have the following lists:

  • List A (with 1000 contacts)

  • List B (with 1500 contacts, including some overlaps with List A)

Without using a Send Group, if a contact like john.doe@example.com is in both List A and List B, he would receive the same campaign twice, which may appear unprofessional and redundant.

However, by assigning the campaign to a Send Group, SenderWiz automatically identifies contacts that are in both lists and ensures they only receive the email once. john.doe@example.com will now receive just one email from the campaign, even though he’s on both List A and List B.

How to Use Send Groups to Avoid Duplicate Emails:

  1. Create a Send Group: Go to Create Campaigns, and enter your group name in the Send Group field, then save it to create a new group. Be sure to name it something relevant to your campaign, such as "Monthly Newsletter Group."

  2. Assign the Send Group: When you create a campaign and want to send it to multiple lists, select the Send Group you created in the campaign setup process. This ensures that SenderWiz will remove duplicate contacts across all selected lists.

  3. Send the Campaign: Now, when the campaign is sent to both List A and List B, anyone in both lists, like john.doe@example.com, will only receive one email.

Key Benefits of Using Send Groups:

  • Prevent Duplicate Emails: Ensures that no contact receives the same campaign more than once, even if they’re on multiple lists.

  • Improve User Experience: Reduces the risk of annoying your recipients with multiple emails for the same campaign.

  • Streamlined Campaign Management: Helps you organize and manage your email sending effectively, especially when dealing with overlapping contact lists.


Conclusion

Using the Send Group feature in SenderWiz is essential for maintaining a clean, professional email marketing strategy, especially when sending campaigns to multiple lists. By de-duplicating contacts across lists, you ensure that each recipient gets the email only once, making your campaigns more efficient and less intrusive for your audience.

Last updated